At Prime Furniture, we are committed to protecting your privacy and handling your personal data responsibly in compliance with the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our website or purchase our products within Hong Kong

1. Information We Collect

We may collect.

  • Personal details: name, email, billing/shipping address, and contact number.
  • Order details: products purchased, payment method, and delivery instructions.
  • Payment information: processed securely by third-party providers (we do not store credit card details).
  • Browsing data: IP address, cookies, and device information.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders across Hong Kong.
  • Provide receipts, invoices, and order confirmations
  • Respond to customer service inquiries.
  • Send promotions and updates (if you subscribed).
  • Improve our website and services.
  • Comply with Hong Kong’s legal and tax obligations.

3. Cookies & Tracking

We use cookies to:

  • Save your shopping cart and preferences.
  • Analyze website traffic.
  • Show you relevant promotions.

You can disable cookies in your browser settings, but some features may not work properly.

4. Sharing of Data

We only share your data with trusted third parties when necessary, such as:

  • Delivery companies to ship your orders.
  • Payment processors to complete secure transactions.
  • Service providers for IT and analytics support.

We do not sell or trade personal information.

5. Data Security

Your data is stored securely and protected by encryption, firewalls, and restricted access to prevent unauthorized use.

6. Data Retention

We keep your data only as long as needed for:

  • Order fulfillment and after-sales service.
  • Compliance with accounting and tax laws in Hong Kong.
  • Marketing communications until you unsubscribe.

7. Your Rights (Hong Kong Customers)

Under Hong Kong’s PDPO, you have the right to:

  • Access the data we hold about you.
  • Request corrections to inaccurate details.
  • Opt out of marketing communications.
  • Request deletion of personal data (subject to legal requirements).

8. GDPR Add-on (For EU Customers Accessing from Abroad)

Although Prime Furniture delivers only within Hong Kong, EU residents browsing or placing inquiries through our website are covered by the General Data Protection Regulation (GDPR).

For such users:

  • We process personal data based on legitimate interest (running our business), contractual necessity, or legal obligations.
  • EU users have the right to request data access, correction, deletion, or restriction of processing.
  • EU users can withdraw marketing consent anytime.
  • Any cross-border transfer from the EU to Hong Kong follows recognized safeguards.

9. Marketing & Communication

If you subscribe to our updates, you agree to receive promotional emails. You can unsubscribe anytime using the link provided in our emails

10. Third-Party Links

Our site may contain links to external websites (e.g., payment gateways). We are not responsible for their privacy practices and recommend reviewing their policies.

11. Updates to Privacy Policy

We may update this Privacy Policy to reflect changes in laws or business practices. The latest version will always be published on our website.

12. Contact Us

For any privacy-related inquiries, please contact us through the official contact form on our website.